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Why Virtual Reality Gaming Needs Bare Metal Cloud

[fa icon="calendar'] Dec 5, 2016 9:30:00 PM / by Neil Christie posted in bare metal cloud

For many game designers, creating the most lifelike, realistic and immersive gaming experience
possible is the ultimate goal, and now, with the emergence of virtual reality (VR), they are on the very cusp of making that dream reality.

In its simplest form, VR is the construction of a computer-generated three-dimensional environment with which you can interact in a seemingly real or physical way. In years to come, the only real limit to what will be achievable within VR parameters will be the developer's imagination, but currently the technology remains very much in it's infancy, and adoption will largely depend on the hardware and infrastructure solutions, and quality of the overall experience.

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Effective Incentives for Your SaaS Referral Programme

[fa icon="calendar'] Nov 17, 2016 10:45:42 AM / by Neil Christie

Referral schemes are a great way to get new customers or companies to try out your SaaS product. With the right incentive programme, you make your customers far more likely to extend referrals. You also increase their satisfaction with your company, increasing the chance they’ll stick around. And for new customers, giving your product a try is far more attractive when there’s an appealing freebie on offer.

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DDoS: How to Win the Invisible War Against Cyber Attackers

[fa icon="calendar'] Nov 17, 2016 10:12:36 AM / by Neil Christie

The internet represents opportunity and provides companies with a greater audience to promote products and services. Yet with the current influx of cyber-attacks capable of bringing down most online businesses, the security concerns are mounting and it has become not a question of if a company will be hit by a cyber-attack, but when.

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How to Successfully Retain Existing SaaS Users

[fa icon="calendar'] Nov 8, 2016 10:30:00 AM / by Neil Christie

Thanks to evolving technology and market saturation, customer loyalty is starting to wane in the world of SaaS solutions. With the promise of superior, faster and more advanced services, it is becoming increasingly challenging for a business to remain the attractive option.

This is a serious headache for many companies because customer retention is exceedingly valuable. Numerous studies have shown that implementing a successful retention strategy yields greater rewards than onboarding new users, and latest estimates suggest that the cost of nurturing ten existing customers is roughly the same expenditure as acquiring just one new user.  

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How to Grow Your Business with Product Recommendation Referrals

[fa icon="calendar'] Nov 4, 2016 9:47:38 AM / by Neil Christie

Today, advertising is everywhere. From television to radio, and print media to online, prospective customers are constantly bombarded by advertising messages and slogans. And there is significant evidence to suggest that over-exposure is leading to "banner-blindness", so not only are your prospects becoming increasingly frustrated with the constant stream of advertisements, it is increasingly likely that they might not even acknowledge them.  

It is unsurprising then that many businesses have decided to change tack and combat the falling numbers of customer interaction head-on. This is where the increasing interest in a return to more traditional word-of-mouth marketing, or referral marketing, has stemmed, but how can your business encourage its consumers to recommend your products and services?

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When do you Need a Dedicated Server?

[fa icon="calendar'] Oct 20, 2016 3:48:02 PM / by Neil Christie posted in bare metal cloud

There are right and wrong uses for every type of cloud infrastructure. Dedicated servers have their own particular set of characteristics that make them right for some applications and wrong for others.

An awful lot of what you can read online about the benefits of dedicated servers over cloud servers, or vice-versa, is really fluff that could apply to either solution with the right configuration. So, when do the unique aspects of dedicated, physical servers transfer benefits to your application?

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How to Successfully Onboard New SaaS Users

[fa icon="calendar'] Oct 10, 2016 2:58:53 PM / by Neil Christie

If you don't have an effective onboarding process many customers will abandon your SaaS product before they've had the chance to really see what it can do for them. What’s more, the quality of your onboarding process sets the tone for ongoing relationships with your customers and therefore has a knock on effect on customer retention. Retaining customers is a key factor in profitability, so we’ve looked at the best practice for implementing a successful onboarding process, covering all aspects from the sign-up form to the moment customers achieve initial success with your product.

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Is the IoT Dead?

[fa icon="calendar'] Oct 3, 2016 3:53:00 PM / by Neil Christie posted in big data

Recent studies suggest that the IoT is growing, but according to Gartner, the 'hype' is over. Just weeks after Gartner released their latest hype cycle for emerging technologies, we ask: where did the IoT go?

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Hosting Resellers Feel a Lack of Support From Vendors

[fa icon="calendar'] Sep 29, 2016 11:52:00 AM / by Neil Christie posted in hosting reselling

Whilst many acknowledge the benefits of cloud-based computing, only 65% of IT channel companies offer cloud services, according to research by the Cloud Industry Forum (CIF) and Intermedia. This research surveyed 150 decision-makers from IT channel organisations around their attitudes and confidence in reselling cloud-based services.

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How is Brexit Impacting the Tech Sector?

[fa icon="calendar'] Sep 26, 2016 2:48:40 PM / by Neil Christie posted in Insider

With bad weather warnings coming in from Japan’s foreign ministry and questions over the implications for EU data privacy legislation, it’d be reasonable to have concerns about the coming year in tech. So what new information has emerged in the British and EU tech sphere in the last few months?

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